In this example, you can see that our objective through social media is to engage audiences in conversation. Broadcasting specials of the day is not social.
Instead, in this example, Community Tire & Auto Repair’s Facebook page is designed to provide helpful hints, share interesting articles and even to poke fun at themselves and their industry. The key is to engage audiences in conversation. By sharing content and commenting on posts, that information becomes viral and appears on friends news feeds.
Tags: Blog, community tire, community tire fan page, howard fleischmann, tony felice pr
