“Tony Felice PR & Image Mgmt. is one of the best storytellers I have ever come across. They always send me thoughtful stories and great pitches. Their pitches are 100% targeted and while I generally delete other pitches, I always find a way to use a TFPR source.” – Mandi Woodruff, Business Insider
Okay, so what makes us different? Results. We think big. We look at every aspect of how your brand touches your customer, whether you are a law firm or a retail store. Sure, it’s great to come up with creative ideas but where is the strategy? What are your best products and services? Where do you demonstrate leadership? At what stage is your brand in its life cycle? What is the customer or client experience? What data are you collecting? These are important questions we need to know so that the right messages are targeted to the right audiences. Just need a hand? We can supplement your marketing and public relations efforts by helping with messaging, managing vendor relationships or simply getting legs for your stories. We still do the happy dance when we get you on TV, increase your sales or help you win awards. This is what we do and we love it.
What we do well
Brand Development – Unlike a call-to-action, a brand is the sum total of all of the feelings a consumer has about your product or service. Your promise must fulfill a consumer’s expectations at all levels. Just like your own reputation and how others perceive you. We will work with you to articulate, redefine or refresh your brand so that it can be incorporated across the marketing spectrum. Our services can include market research, focus groups, surveys and other data collection methods to make sure your messages are on target and on strategy.
Public Relations – telling your story is one of the most compelling ways to reach your audience. Public relations can establish credibility, authenticity, and interest far beyond the reach of traditional advertising. We help you think beyond the headlines to deliver fresh and meaningful stories to the right target audiences. In many ways the media landscape is shrinking and having solid contacts is important–we do.
Media Training – Being interviewed on TV is fun. But sometimes it scares the heck out of you. Our former TV people will interview you on camera and help guide you toward being the very best you can be. You’ll be confident, relaxed, credible and prepared.
Social Media – we can help you establish an online presence and personality through the use of all forms of social media including video content, blogging, social networking and more.
Media Research & Buying – it takes a little digging to find out what your best customers are reading, watching and enjoying. Media is expensive, so we maximize your budget by identifying the best and effective ways of reaching your customers.
Image Management – from merchandising, street appeal and customer experience to speech writing and coaching, we can position you so that your brand resonates in every way it impacts the public.
Creative Design - this includes everything from graphic design for print and Web but also video production from script to screen, audiotaping and engineering, special event design and execution and street teams or promotions.
Web Design. Our designers will help you establish your best online presence.
Writing - we can write advertising copy, newsletters, technical and sales proposals, grants and speeches.