“Tony Felice PR & Image Mgmt. is one of the best storytellers I have ever come across. They always send me thoughtful stories and great pitches. Their pitches are 100% targeted and while I generally delete other pitches, I always find a way to use a TFPR source.” – Mandi Woodruff, Business Insider
Okay, so what makes us different? Results. We think big. We look at every aspect of how your brand touches your customer, whether you are a law firm or a retail store. Sure, it’s great to come up with creative ideas but where is the strategy? What are your best products and services? Where do you demonstrate leadership? At what stage is your brand in its life cycle? What is the customer or client experience? What data are you collecting? These are important questions we need to know so that the right messages are targeted to the right audiences. Just need a hand? We can supplement your marketing and public relations efforts by helping with messaging, managing vendor relationships or simply getting legs for your stories. We still do the happy dance when we get you on TV, increase your sales or help you win awards. This is what we do and we love it.
What we do well
Public Relations – you pay us for our direct access to the most powerful media sources. You’re not paying us to “send out press releases” to the news media. Telling your story is one of the most challenging things any company can do. Yes we do put news releases over the wire when appropriate but more importantly, we bring you 30 years of journalism experience. That gives us an advantage to see into the psyche of journalists and deliver the stories they want so you see results you desire.
Brand Development – Unlike a call-to-action, a brand is the sum total of all of the feelings a consumer has about your product or service. Your promise must fulfill a consumer’s expectations at all levels. Just like your own reputation and how others perceive you. We will work with you to articulate, redefine or refresh your brand so that it can be incorporated across the marketing spectrum. Our services can include market research, focus groups, surveys and other data collection methods to make sure your messages are on target and on strategy.
Business Strategy- our team works with you to articulate your company’s mission, vision and objectives. We assist in developing policies and plans, in terms of projects, programs, and processes designed to achieve corporate and stakeholder objectives. We help you develop and maintain a balanced scorecard that will positively impact your bottom line.
Media Training – Being interviewed on TV is fun. But sometimes it scare the heck out of you. Our former TV people will interview you on camera and help guide you toward being the very best you can be. You’ll be confident, relaxed, credible and prepared.
Social Media – we can help you establish an online presence and personality through the use of all forms of social media including video content, blogging, social networking and more.
Artist Management – we assist our artists to identify and stay true to their career goals and work on their behalf to cultivate and protect their public persona.
Media Research & Buying – it takes a little digging to find out what your best customers are reading, watching and enjoying. Media is expensive, so we maximize your budget by identifying the best and effective ways of reaching your customers.
Image Management – from merchandising, street appeal and customer experience to speech writing and coaching, we can position you so that your brand resonates in every way it impacts the public.
Creative Design - this includes everything from graphic design for print and Web but also video production from script to screen, audio taping and engineering, special event design and execution and street teams or promotions.
Web Design. Our designers will help you establish your best online presence.
Mobile Marketing – Everyone reads their text messages right? Why not capture the power of 90210 to advance your marketing reach. We can help you.
Writing - we can write advertising copy, newsletters, technical and sales proposals, grants and speeches.